PURE N’ BIO

Organic makeup

Beauty, naturally yours.

Discover your colours and finishes with Miss W Pro and Born to Bio—for face, eyes, lips and brows.

Shop makeup
Three generations wearing natural makeup looks

Why organic makeup?

Consider the ingredients. Choose the finish that works for you.

Selected plant ingredients

Explore the plant oils and extracts in each formula, and check its ingredient list to choose what suits your preferences.

Choose your finish

From satin and matte lip colour to volumised lashes, choose each product by its shade, coverage and finish.

Certification, product by product

Check certification for the specific product and shade on its page and packaging. Natural and organic mean different things, and certification can vary between formulas.

Organic Liquid Lipstick – French Formula | Born to Bio Vichy
Organic Liquid Lipstick – French Formula | Born to Bio Vichy
BORN to BIO

Organic Liquid Lipstick – French Formula | Born to Bio Vichy

4 total reviews

Regular price 107.10
Sale price 107.10 Regular price
or 4 × 26
2 Lilas 3 INTENSE RED 4 CHERRY
Organic Liquid Eyeliner – French Formula | Born to Bio Vichy
Organic Liquid Eyeliner – French Formula | Born to Bio Vichy
BORN to BIO

Organic Liquid Eyeliner – French Formula | Born to Bio Vichy

8 total reviews

Regular price 112.20
Sale price 112.20 Regular price
or 4 × 28
1 Black
Ultra Glam Organic Mascara – Volume & Curl with Argan Oil & Acacia Gum | Miss W Pro
Miss W Pro Ultra Glam Organic Mascara Argan Oil Acacia Gum Volume COSMOS Certified French Saudi Arabia GCC
Miss W PRO

Ultra Glam Organic Mascara – Volume & Curl with Argan Oil & Acacia Gum | Miss W Pro

13 total reviews

Regular price 137.70
Sale price 137.70 Regular price
or 4 × 34
21 Extra black
Organic Liquid Highlighter Stick – Glow & Revive with Rosewater, Shea & Argan Oil | Miss W Pro
Miss W Pro Organic Highlighter Stick Argan Oil Rosewater Luminous Glow COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic Liquid Highlighter Stick – Glow & Revive with Rosewater, Shea & Argan Oil | Miss W Pro

5 total reviews

Regular price 124.44
Sale price 124.44 Regular price
or 4 × 31
68 Pink nude 69 Light pink 70 Light golden
Organic Foundation – French Formula | Born to Bio
Organic Foundation – French Formula | Born to Bio
BORN to BIO

Organic Foundation – French Formula | Born to Bio

15 total reviews

Regular price 133.62
Sale price 133.62 Regular price
or 4 × 33
2 MEDIUM BEIGE 1 Beige Light 3 PINK BEIGE 4 Golden Beige
Organic Eyebrow Pencil – Define, Fill & Shape Brows with Coconut Oil | Miss W Pro
Miss W Pro Organic Eyebrow Pencil Coconut Oil Jojoba COSMOS Certified French Organic Makeup Saudi Arabia GCC
Miss W PRO

Organic Eyebrow Pencil – Define, Fill & Shape Brows with Coconut Oil | Miss W Pro

6 total reviews

Regular price 77.52
Sale price 77.52 Regular price
or 4 × 19
127 Dark Blonde 128 Light Chestnut
Organic Liquid Concealer – French Formula | Born to Bio
Organic Liquid Concealer – French Formula | Born to Bio
BORN to BIO

Organic Liquid Concealer – French Formula | Born to Bio

13 total reviews

Regular price 108.12
Sale price 108.12 Regular price
or 4 × 27
1 MINERAL BEIGE 2 SANDED BEIGE 3 BEIGE ROSE
Organic Magic Face Cream – Skin-Perfecting BB Cream with Hyaluronic Acid | Miss W Pro
Miss W Pro Organic Magic BB Cream Hyaluronic Acid COSMOS Certified French Organic Makeup Saudi Arabia
Miss W PRO

Organic Magic Face Cream – Skin-Perfecting BB Cream with Hyaluronic Acid | Miss W Pro

13 total reviews

Regular price 162.18
Sale price 162.18 Regular price
or 4 × 40
Organic HD Stick Foundation – Long-Wear Full Coverage with Shea Butter & Baobab Oil | Miss W Pro
Miss W Pro Organic HD Stick Foundation Shea Butter Baobab Full Coverage COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic HD Stick Foundation – Long-Wear Full Coverage with Shea Butter & Baobab Oil | Miss W Pro

11 total reviews

Regular price 175.44
Sale price 175.44 Regular price
or 4 × 43
23 Golden beige 24 Sun-kissed beige 25 Dark beige
Organic Blemish Concealer Stick – Full Cover with Shea Butter, Baobab & Sweet Almond Oil | Miss W Pro
Miss W Pro Organic Blemish Corrector Shea Butter Rosewater COSMOS Certified French Organic Makeup Saudi Arabia
MISS W PRO

Organic Blemish Concealer Stick – Full Cover with Shea Butter, Baobab & Sweet Almond Oil | Miss W Pro

9 total reviews

Regular price 121.38
Sale price 121.38 Regular price
or 4 × 30
42 Light Beige 43 Golden beige 44 Sun-kissed beige
Organic Eyeshadow – French Formula | Born to Bio Vichy
Organic Eyeshadow – French Formula | Born to Bio Vichy
BORN to BIO

Organic Eyeshadow – French Formula | Born to Bio Vichy

8 total reviews

Regular price 97.92
Sale price 97.92 Regular price
or 4 × 24
1 WHITE 2 NUDE 3 TAUPE 4 PURPLE +2
Organic Youth Fluid Foundation – Anti-Ageing with Hyaluronic Acid & Inca Inchi Oil | Miss W Pro
Miss W Pro Organic Youth Foundation Hyaluronic Acid Inca Inchi Anti-Ageing COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic Youth Fluid Foundation – Anti-Ageing with Hyaluronic Acid & Inca Inchi Oil | Miss W Pro

9 total reviews

Regular price 168.30
Sale price 168.30 Regular price
or 4 × 42
22 Rosy beige 23 Skin Beige 24 Sand 26 Amber beige

Makeup customer reviews

★★★★★4.6 / 5

Swipe or choose a number to read more reviews

★★★★★
اخدت اثنين استخدم واحد في الكونتر وواحد فاونديشن ، تغطيته حلوة
كوثر س. · Saudi Arabia · February 2025
HD Stick Foundation
★★★★★
Good
Reem a. · UAE · January 2025
Ultra Glam Mascara
★★★★★
ما توقعته جذي، الفرشاة تمسك كل رمش وترفع حلو.
روضة · Fujairah · April 2025
Ultra Glam Mascara
★★★★★
حلو بشكل عام، فصل زين، تكتّل بسيط إذا طبّقت.
أم خالد · Ajman · March 2025
Ultra Glam Mascara
★★★★★
استغنيت تماما عن البي بي كريم
طيف م. · Saudi Arabia · June 2024
Magic Face Cream
★★★★★
Weak
Hanooh A. · UAE · December 2023
Ultra Glam Mascara
★★★★★
حلو للنهار بس يتلطّخ شوي بالحر.
مريم · Al Ain · January 2025
Ultra Glam Mascara
★★★★★
أفضل مسكارا عضوية
بشاير خ. · Saudi Arabia · October 2023
Ultra Glam Mascara
★★★★★
يرطب والوانه حلوة
فاطمة ا. · Saudi Arabia · June 2024
Shiny Lipstick — Born to Bio
★★★★★
ما حسيته غلوس
Fatema a. · Saudi Arabia · January 2025
Shiny Lipstick — Born to Bio

Organic makeup, natural ingredients & sensitive skin

What is the difference between natural and organic makeup?

Natural describes the origin of ingredients; it does not by itself mean a product is certified organic. Under COSMOS, ORGANIC certification requires specified organic ingredient percentages. Check the certification and ingredient information on the product label.

What does COSMOS ORGANIC certification mean?

It means the product meets the COSMOS standard, including its organic ingredient requirements. It does not mean every ingredient is organic: water and minerals cannot be organic. It is not a guarantee that a product will suit every skin type.

Is organic makeup suitable for sensitive skin?

Suitability depends on the individual formula and your sensitivities. Organic or natural ingredients can still cause irritation or an allergic reaction. Review the full ingredient list and avoid ingredients you already know you react to. For persistent sensitivity or a diagnosed allergy, ask your dermatologist before choosing.

Does organic makeup mean fragrance-free?

No. Organic certification and fragrance-free are different claims. For example, the manufacturer lists parfum in Ultra Glam Mascara. If fragrance triggers your skin, look for a product explicitly labelled fragrance-free and check its full ingredient list.

Is every product and shade certified organic?

Certification varies by product and shade. Ultra Glam Mascara is COSMOS ORGANIC certified by Ecocert, while some Satin Lipstick shades are not certified. Check the selected shade’s details and packaging.

How should I introduce new makeup if my skin is sensitive?

Introduce one new product at a time and follow its directions. For a skin-applied product, test a small area first; this cannot rule out every reaction. Stop using it if irritation develops. Ask your dermatologist for guidance if you have a known allergy or recurrent reactions.

Which mascara should I choose for volume?

Ultra Glam Mascara is designed for volume and intense black colour, with a wide brush. Compare the product descriptions to choose the lash finish you prefer.

How do I choose a shade?

Compare the shade photographs and descriptions on the product page. For foundation, consider your skin depth and undertone. For lips, choose your preferred colour and finish. Screens and lighting can affect how colours appear.

How do I check delivery to my GCC country?

Select your country and currency in the store, then enter your delivery address at checkout to see the available options and cost before payment. Consult the shipping policy for details.