Collection: Foundation

Choose the right foundation color for your skin: light, medium, dark. 

Pure n' Bio

Why organic — the science

What regulators, studies and certification actually say — and what our certified-organic formula does differently.

Peer-reviewed
0
PFAS or fluorinated compounds in our makeup

Long-wear foundation and powder can hide PFAS too.

The same 2021 study that flagged mascaras found PFAS "forever chemicals" in foundations and other long-wear face makeup — often unlisted on the label. Our certified-organic complexion line is built on mineral pigments and plant oils, with no fluorinated compounds.

Source: Whitehead et al., Env. Sci. & Tech. Letters, 2021 ↗
Regulatory
0
D4 · D5 · D6 silicones in our formula

No D4/D5/D6 silicones.

Cyclic silicones (D4, D5, D6) are restricted by the European Chemicals Agency over persistence concerns. They appear in no COSMOS-certified product — ours use jojoba and plant squalane for the same silky feel.

Source: ECHA ↗
Regulatory
80+
fragrance allergens we name on the label

"Parfum" is disclosed by name, not hidden.

Fragrance is the one ingredient a maker may legally leave undisclosed as a single word, "Parfum." In our certified products, every allergenic fragrance component is named on the label (Limonene, Linalool, Citral…) so a sensitive customer knows exactly what she's avoiding. EU rule 2023/1545 expands required allergen labelling to 80+ components.

Source: EU Regulation 2023/1545 ↗
Certification
1
audited global formula — no export version

One global formula. No cheaper "export version."

ECOCERT COSMOS Organic is a single worldwide standard: one formula, one annual audit, no diluted "export" version for less-regulated markets. The product you receive in Riyadh is the exact one sold in a Vichy pharmacy in France. Verify any certificate by number at cosmos-standard.org.

Source: COSMOS-Standard ↗

Every Pure n' Bio product is certified organic under ECOCERT COSMOS — one audited formula worldwide. Verify any certificate at cosmos-standard.org.

Organic Foundation – French Formula | Born to Bio
Organic Foundation – French Formula | Born to Bio
BORN to BIO

Organic Foundation – French Formula | Born to Bio

9 total reviews

Regular price 131.00
Sale price 131.00 Regular price
or 4 × 32
2 MEDIUM BEIGE 1 Beige Light 3 PINK BEIGE 4 Golden Beige
Organic HD Stick Foundation – Long-Wear Full Coverage with Shea Butter & Baobab Oil | Miss W Pro
Miss W Pro Organic HD Stick Foundation Shea Butter Baobab Full Coverage COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic HD Stick Foundation – Long-Wear Full Coverage with Shea Butter & Baobab Oil | Miss W Pro

6 total reviews

Regular price 172.00
Sale price 172.00 Regular price
or 4 × 43
23 Golden beige 24 Sun-kissed beige 25 Dark beige
Organic Youth Fluid Foundation – Anti-Ageing with Hyaluronic Acid & Inca Inchi Oil | Miss W Pro
Miss W Pro Organic Youth Foundation Hyaluronic Acid Inca Inchi Anti-Ageing COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic Youth Fluid Foundation – Anti-Ageing with Hyaluronic Acid & Inca Inchi Oil | Miss W Pro

Regular price 165.00
Sale price 165.00 Regular price
or 4 × 41
22 Rosy beige 23 Skin Beige 24 Sand 26 Amber beige
Organic Fluid Foundation – Lightweight Glow with Camelina, Apricot & Sesame Oil | Miss W Pro
Miss W Pro Organic Fluid Foundation Natural Glow Salicornia Apricot Oil COSMOS Certified French Saudi Arabia GCC
Miss W PRO

Organic Fluid Foundation – Lightweight Glow with Camelina, Apricot & Sesame Oil | Miss W Pro

Regular price 148.00
Sale price 148.00 Regular price
or 4 × 37
42 Light Beige

Clean Ingredients

Organic Active Ingredients

World Class Certifications

Sustainable & Eco-Friendly