Collection: BTB make up

Pure n' Bio

Why organic — the science

What regulators, studies and certification actually say — and what our certified-organic formula does differently.

Peer-reviewed
zero
PFAS or fluorinated compounds in our makeup

Long-wear foundation and powder can hide PFAS too.

The same 2021 study that flagged mascaras found PFAS "forever chemicals" in foundations and other long-wear face makeup — often unlisted on the label. Our certified-organic complexion line is built on mineral pigments and plant oils, with no fluorinated compounds.

Source: Whitehead et al., Env. Sci. & Tech. Letters, 2021 ↗
Regulatory
zero
D4 · D5 · D6 silicones in our formula

No D4/D5/D6 silicones.

Cyclic silicones (D4, D5, D6) are restricted by the European Chemicals Agency over persistence concerns. They appear in no COSMOS-certified product — ours use jojoba and plant squalane for the same silky feel.

Source: ECHA ↗
Regulatory
80+
fragrance allergens we name on the label

"Parfum" is disclosed by name, not hidden.

Fragrance is the one ingredient a maker may legally leave undisclosed as a single word, "Parfum." In our certified products, every allergenic fragrance component is named on the label (Limonene, Linalool, Citral…) so a sensitive customer knows exactly what she's avoiding. EU rule 2023/1545 expands required allergen labelling to 80+ components.

Source: EU Regulation 2023/1545 ↗
Certification
1
audited global formula — no export version

One global formula. No cheaper "export version."

ECOCERT COSMOS Organic is a single worldwide standard: one formula, one annual audit, no diluted "export" version for less-regulated markets. The product you receive in Riyadh is the exact one sold in a Vichy pharmacy in France. Verify any certificate by number at cosmos-standard.org.

Source: COSMOS-Standard ↗

Every Pure n' Bio product is certified organic under ECOCERT COSMOS — one audited formula worldwide. Verify any certificate at cosmos-standard.org.

Certified Organic Shiny Lipstick – Nourishing Plant Oils | Born to Bio
Certified Organic Shiny Lipstick – Nourishing Plant Oils | Born to Bio
BORN to BIO

Certified Organic Shiny Lipstick – Nourishing Plant Oils | Born to Bio

6 total reviews

Regular price 101.00
Sale price 101.00 Regular price
or 4 × 25
1 CORAL ORANGE 2 ROYAL RED 3 FUCHSIA PINK 4 RASPBERRY +2
Organic BB Cream – French Formula | Born to Bio Vichy
Organic BB Cream – French Formula | Born to Bio Vichy
BORN to BIO

Organic BB Cream – French Formula | Born to Bio Vichy

13 total reviews

Regular price 82.00
Sale price 82.00 Regular price
or 4 × 20
01 Beige Light 02 Medium Beige 03 Pink Beige
Organic Blush – French Formula | Born to Bio Vichy
Organic Blush – French Formula | Born to Bio Vichy
BORN to BIO

Organic Blush – French Formula | Born to Bio Vichy

1 total reviews

Regular price 96.00
Sale price 96.00 Regular price
or 4 × 24
1 ROSEWOOD
Organic Bronzing Powder – French Formula | Born to Bio Vichy
Organic Bronzing Powder – French Formula | Born to Bio Vichy
BORN to BIO

Organic Bronzing Powder – French Formula | Born to Bio Vichy

3 total reviews

Regular price 91.00
Sale price 91.00 Regular price
or 4 × 22
1 NATURAL 2 INTENSE
Organic Compact Powder – French Formula | Born to Bio Vichy
Organic Compact Powder – French Formula | Born to Bio Vichy
BORN to BIO

Organic Compact Powder – French Formula | Born to Bio Vichy

3 total reviews

Regular price 91.00
Sale price 91.00 Regular price
or 4 × 22
1 Beige Light 2 MEDIUM BEIGE 3 GOLDEN BEIGE
Organic Eye Pencil – French Formula | Born to Bio Vichy
Organic Eye Pencil – French Formula | Born to Bio Vichy
BORN to BIO

Organic Eye Pencil – French Formula | Born to Bio Vichy

8 total reviews

Regular price 55.00
Sale price 55.00 Regular price
or 4 × 13
1 BLACK 2 Blue 3 Gray 4 PLUM +1
Organic Eyebrow Pencil – French Formula | Born to Bio Vichy
Organic Eyebrow Pencil – French Formula | Born to Bio Vichy
BORN to BIO

Organic Eyebrow Pencil – French Formula | Born to Bio Vichy

2 total reviews

Regular price 52.00
Sale price 52.00 Regular price
or 4 × 13
1 BLOND 2 CHESTNUT 3 BROWN
Organic Eyeshadow – French Formula | Born to Bio Vichy
Organic Eyeshadow – French Formula | Born to Bio Vichy
BORN to BIO

Organic Eyeshadow – French Formula | Born to Bio Vichy

7 total reviews

Regular price 96.00
Sale price 96.00 Regular price
or 4 × 24
1 WHITE 2 NUDE 3 TAUPE 4 PURPLE +2
Organic Foundation – French Formula | Born to Bio
Organic Foundation – French Formula | Born to Bio
BORN to BIO

Organic Foundation – French Formula | Born to Bio

11 total reviews

Regular price 131.00
Sale price 131.00 Regular price
or 4 × 32
2 MEDIUM BEIGE 1 Beige Light 3 PINK BEIGE 4 Golden Beige
Organic Highlighter Powder – French Formula | Born to Bio Vichy
Organic Highlighter Powder – French Formula | Born to Bio Vichy
BORN to BIO

Organic Highlighter Powder – French Formula | Born to Bio Vichy

2 total reviews

Regular price 109.00
Sale price 109.00 Regular price
or 4 × 27
1 IRIDESCENT WHITE 2 GOLDEN
Organic Liquid Concealer – French Formula | Born to Bio
Organic Liquid Concealer – French Formula | Born to Bio
BORN to BIO

Organic Liquid Concealer – French Formula | Born to Bio

10 total reviews

Regular price 106.00
Sale price 106.00 Regular price
or 4 × 26
1 MINERAL BEIGE 2 SANDED BEIGE 3 BEIGE ROSE
Organic Liquid Eyeliner – French Formula | Born to Bio Vichy
Organic Liquid Eyeliner – French Formula | Born to Bio Vichy
BORN to BIO

Organic Liquid Eyeliner – French Formula | Born to Bio Vichy

4 total reviews

Regular price 110.00
Sale price 110.00 Regular price
or 4 × 27
1 Black

What our customers say

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