Pure n' Bio
What regulators, studies and certification actually say — and what our certified-organic formula does differently.
Eyelid skin is the body's thinnest (~0.55mm), 1–2mm from the tear duct, and eye makeup stays on for 12–16 hours — the longest single exposure of any cosmetic.
Source: Eyelid anatomyA 2021 University of Notre Dame study of 231 products found PFAS markers in 82% of waterproof mascaras — most not on the label. CDC/ATSDR link high PFAS exposure to kidney and thyroid effects. Our eye line uses no fluorinated compounds.
Source: Whitehead et al., Env. Sci. & Tech. Letters, 2021 ↗Formaldehyde-releasing preservatives (Quaternium-15, DMDM hydantoin), colophony and shellac are among the most-reported eyelid-allergy triggers in conventional eye makeup. None are in our COSMOS-certified formula.
Source: NACDG / Dermatitis ↗Our eye makeup isn't "plastic-strong" waterproof — it removes with warm water. That's a deliberate choice: extreme staying-power comes from the very chemistry we avoid, and gentle removal is better for lashes and lids over time.
Source: Formulation noteEvery Pure n' Bio product is certified organic under ECOCERT COSMOS — one audited formula worldwide. Verify any certificate at cosmos-standard.org.
