Collection: Face

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Pure n' Bio

Why organic — the science

What regulators, studies and certification actually say — and what our certified-organic formula does differently.

Regulatory
1,700 : 11
ingredients the EU bans vs the US

Europe bans 1,700+. The US bans about 11.

The EU bans 1,700+ cosmetic ingredients (Regulation 1223/2009); the US federally restricts about 11. The Gulf standard GSO 1943:2016 is aligned to the EU rule — so legally, you deserve the cleaner European formula.

Source: EU Regulation 1223/2009 (Annex II) ↗
Certification
1
audited global formula — no export version

One global formula. No cheaper "export version."

ECOCERT COSMOS Organic is a single worldwide standard: one formula, one annual audit, no diluted "export" version for less-regulated markets. The product you receive in Riyadh is the exact one sold in a Vichy pharmacy in France. Verify any certificate by number at cosmos-standard.org.

Source: COSMOS-Standard ↗
Peer-reviewed
−45%
chemical markers dropped in 3 days

The difference is measurable in 3 days.

In the HERMOSA study (UC Berkeley, 2016), simply switching to cleaner-labelled products for three days lowered phthalate, paraben and triclosan markers in participants' bodies by 27–45%. What you put on today, your body clears within days once you switch.

Source: Harley et al., Environmental Health Perspectives, 2016 ↗
Regulatory
80+
fragrance allergens we name on the label

"Parfum" is disclosed by name, not hidden.

Fragrance is the one ingredient a maker may legally leave undisclosed as a single word, "Parfum." In our certified products, every allergenic fragrance component is named on the label (Limonene, Linalool, Citral…) so a sensitive customer knows exactly what she's avoiding. EU rule 2023/1545 expands required allergen labelling to 80+ components.

Source: EU Regulation 2023/1545 ↗

Every Pure n' Bio product is certified organic under ECOCERT COSMOS — one audited formula worldwide. Verify any certificate at cosmos-standard.org.

Organic HD Silk Loose Setting Powder – Ultra-Soft Finish with Rice Powder & Argan Oil | Miss W Pro
Miss W Pro Organic HD Silk Loose Setting Powder Rice Starch Castor Oil COSMOS Certified Saudi Arabia GCC
MISS W PRO

Organic HD Silk Loose Setting Powder – Ultra-Soft Finish with Rice Powder & Argan Oil | Miss W Pro

7 total reviews

Regular price Dhs. 126.00 AED
Sale price Dhs. 126.00 AED Regular price
Organic BB Cream – Natural Coverage with Salicornia & Apricot Kernel Oil | Miss W Pro
Miss W Pro Organic BB Cream Salicornia Hyaluronic Apricot Oil COSMOS Certified French Organic Saudi Arabia GCC
MISS W PRO

Organic BB Cream – Natural Coverage with Salicornia & Apricot Kernel Oil | Miss W Pro

9 total reviews

Regular price Dhs. 151.00 AED
Sale price Dhs. 151.00 AED Regular price
Organic Illuminating Cotton Face Mask – Made in Vichy, France | Born to Bio Vichy
Organic Illuminating Cotton Face Mask – Made in Vichy, France | Born to Bio Vichy
BORN to BIO

Organic Illuminating Cotton Face Mask – Made in Vichy, France | Born to Bio Vichy

11 total reviews

Regular price Dhs. 54.00 AED
Sale price Dhs. 54.00 AED Regular price
Organic Purity Cotton Face Mask – Made in Vichy, France | Born to Bio Vichy
Organic Purity Cotton Face Mask – Made in Vichy, France | Born to Bio Vichy
BORN to BIO

Organic Purity Cotton Face Mask – Made in Vichy, France | Born to Bio Vichy

7 total reviews

Regular price Dhs. 54.00 AED
Sale price Dhs. 54.00 AED Regular price
Organic BB Cream – French Formula | Born to Bio Vichy
Organic BB Cream – French Formula | Born to Bio Vichy
BORN to BIO

Organic BB Cream – French Formula | Born to Bio Vichy

16 total reviews

Regular price Dhs. 86.00 AED
Sale price Dhs. 86.00 AED Regular price
01 Beige Light 02 Medium Beige 03 Pink Beige

What our customers say

★★★★★4.5 / 5

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