Collection: Face

For a glowing face, choose from our collection of foundations, primers, concealers, highlighters and more. Shop Now

Pure n' Bio

Why organic — the science

What regulators, studies and certification actually say — and what our certified-organic formula does differently.

Regulatory
1,700 : 11
ingredients the EU bans vs the US

Europe bans 1,700+. The US bans about 11.

The EU bans 1,700+ cosmetic ingredients (Regulation 1223/2009); the US federally restricts about 11. The Gulf standard GSO 1943:2016 is aligned to the EU rule — so legally, you deserve the cleaner European formula.

Source: EU Regulation 1223/2009 (Annex II) ↗
Certification
1
audited global formula — no export version

One global formula. No cheaper "export version."

ECOCERT COSMOS Organic is a single worldwide standard: one formula, one annual audit, no diluted "export" version for less-regulated markets. The product you receive in Riyadh is the exact one sold in a Vichy pharmacy in France. Verify any certificate by number at cosmos-standard.org.

Source: COSMOS-Standard ↗
Peer-reviewed
−45%
chemical markers dropped in 3 days

The difference is measurable in 3 days.

In the HERMOSA study (UC Berkeley, 2016), simply switching to cleaner-labelled products for three days lowered phthalate, paraben and triclosan markers in participants' bodies by 27–45%. What you put on today, your body clears within days once you switch.

Source: Harley et al., Environmental Health Perspectives, 2016 ↗
Regulatory
80+
fragrance allergens we name on the label

"Parfum" is disclosed by name, not hidden.

Fragrance is the one ingredient a maker may legally leave undisclosed as a single word, "Parfum." In our certified products, every allergenic fragrance component is named on the label (Limonene, Linalool, Citral…) so a sensitive customer knows exactly what she's avoiding. EU rule 2023/1545 expands required allergen labelling to 80+ components.

Source: EU Regulation 2023/1545 ↗

Every Pure n' Bio product is certified organic under ECOCERT COSMOS — one audited formula worldwide. Verify any certificate at cosmos-standard.org.

Organic HD Stick Foundation – Long-Wear Full Coverage with Shea Butter & Baobab Oil | Miss W Pro
Miss W Pro Organic HD Stick Foundation Shea Butter Baobab Full Coverage COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic HD Stick Foundation – Long-Wear Full Coverage with Shea Butter & Baobab Oil | Miss W Pro

11 total reviews

Regular price Dhs. 181.00 AED
Sale price Dhs. 181.00 AED Regular price
or 4 × 45
23 Golden beige 24 Sun-kissed beige 25 Dark beige
Organic Compact Powder – French Formula | Born to Bio Vichy
Organic Compact Powder – French Formula | Born to Bio Vichy
BORN to BIO

Organic Compact Powder – French Formula | Born to Bio Vichy

7 total reviews

Regular price Dhs. 96.00 AED
Sale price Dhs. 96.00 AED Regular price
or 4 × 24
1 Beige Light 2 MEDIUM BEIGE 3 GOLDEN BEIGE
Organic Youth Fluid Foundation – Anti-Ageing with Hyaluronic Acid & Inca Inchi Oil | Miss W Pro
Miss W Pro Organic Youth Foundation Hyaluronic Acid Inca Inchi Anti-Ageing COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic Youth Fluid Foundation – Anti-Ageing with Hyaluronic Acid & Inca Inchi Oil | Miss W Pro

9 total reviews

Regular price Dhs. 173.00 AED
Sale price Dhs. 173.00 AED Regular price
or 4 × 43
22 Rosy beige 23 Skin Beige 24 Sand 26 Amber beige
Organic Magic Face Cream – Skin-Perfecting BB Cream with Hyaluronic Acid | Miss W Pro
Miss W Pro Organic Magic BB Cream Hyaluronic Acid COSMOS Certified French Organic Makeup Saudi Arabia
Miss W PRO

Organic Magic Face Cream – Skin-Perfecting BB Cream with Hyaluronic Acid | Miss W Pro

13 total reviews

Regular price Dhs. 167.00 AED
Sale price Dhs. 167.00 AED Regular price
or 4 × 41
Organic Blush – French Formula | Born to Bio Vichy
Organic Blush – French Formula | Born to Bio Vichy
BORN to BIO

Organic Blush – French Formula | Born to Bio Vichy

10 total reviews

Regular price Dhs. 101.00 AED
Sale price Dhs. 101.00 AED Regular price
or 4 × 25
1 ROSEWOOD
Organic Liquid Concealer – French Formula | Born to Bio
Organic Liquid Concealer – French Formula | Born to Bio
BORN to BIO

Organic Liquid Concealer – French Formula | Born to Bio

13 total reviews

Regular price Dhs. 112.00 AED
Sale price Dhs. 112.00 AED Regular price
or 4 × 28
1 MINERAL BEIGE 2 SANDED BEIGE 3 BEIGE ROSE
Organic Foundation – French Formula | Born to Bio
Organic Foundation – French Formula | Born to Bio
BORN to BIO

Organic Foundation – French Formula | Born to Bio

15 total reviews

Regular price Dhs. 138.00 AED
Sale price Dhs. 138.00 AED Regular price
or 4 × 34
2 MEDIUM BEIGE 1 Beige Light 3 PINK BEIGE 4 Golden Beige
Organic Blush Powder – Healthy Glow & Sculpt with Apricot Kernel, Argan & Castor Oil | Miss W Pro
Miss W Pro Organic Blush Powder Apricot Kernel Argan Oil COSMOS Certified French Organic Makeup Saudi Arabia GCC
Miss W PRO

Organic Blush Powder – Healthy Glow & Sculpt with Apricot Kernel, Argan & Castor Oil | Miss W Pro

8 total reviews

Regular price Dhs. 163.00 AED
Sale price Dhs. 163.00 AED Regular price
or 4 × 40
n°63 Sparkling Peach n°64 Sparkling Pink n° 55 Light Pink
Organic Liquid Highlighter Stick – Glow & Revive with Rosewater, Shea & Argan Oil | Miss W Pro
Miss W Pro Organic Highlighter Stick Argan Oil Rosewater Luminous Glow COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic Liquid Highlighter Stick – Glow & Revive with Rosewater, Shea & Argan Oil | Miss W Pro

7 total reviews

Regular price Dhs. 128.00 AED
Sale price Dhs. 128.00 AED Regular price
or 4 × 32
68 Pink nude 69 Light pink 70 Light golden
Organic Eyeshadow – French Formula | Born to Bio Vichy
Organic Eyeshadow – French Formula | Born to Bio Vichy
BORN to BIO

Organic Eyeshadow – French Formula | Born to Bio Vichy

11 total reviews

Regular price Dhs. 101.00 AED
Sale price Dhs. 101.00 AED Regular price
or 4 × 25
1 WHITE 2 NUDE 3 TAUPE 4 PURPLE +2
Organic Blemish Concealer Stick – Full Cover with Shea Butter, Baobab & Sweet Almond Oil | Miss W Pro
Miss W Pro Organic Blemish Corrector Shea Butter Rosewater COSMOS Certified French Organic Makeup Saudi Arabia
MISS W PRO

Organic Blemish Concealer Stick – Full Cover with Shea Butter, Baobab & Sweet Almond Oil | Miss W Pro

9 total reviews

Regular price Dhs. 125.00 AED
Sale price Dhs. 125.00 AED Regular price
or 4 × 31
42 Light Beige 43 Golden beige 44 Sun-kissed beige
Organic Makeup Primer – Glow-Boosting Base with Rosewater & Apricot Kernel Oil | Miss W Pro
Miss W Pro Organic Primer Damask Rosewater Apricot Almond Oil COSMOS Certified French Makeup Saudi Arabia GCC
Miss W PRO

Organic Makeup Primer – Glow-Boosting Base with Rosewater & Apricot Kernel Oil | Miss W Pro

9 total reviews

Regular price Dhs. 125.00 AED
Sale price Dhs. 125.00 AED Regular price
or 4 × 31
01 White

What our customers say

Clean Ingredients

Organic Active Ingredients

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