Collection: BTB make up

Pure n' Bio

Why organic — the science

What regulators, studies and certification actually say — and what our certified-organic formula does differently.

Peer-reviewed
zero
PFAS or fluorinated compounds in our makeup

Long-wear foundation and powder can hide PFAS too.

The same 2021 study that flagged mascaras found PFAS "forever chemicals" in foundations and other long-wear face makeup — often unlisted on the label. Our certified-organic complexion line is built on mineral pigments and plant oils, with no fluorinated compounds.

Source: Whitehead et al., Env. Sci. & Tech. Letters, 2021 ↗
Regulatory
zero
D4 · D5 · D6 silicones in our formula

No D4/D5/D6 silicones.

Cyclic silicones (D4, D5, D6) are restricted by the European Chemicals Agency over persistence concerns. They appear in no COSMOS-certified product — ours use jojoba and plant squalane for the same silky feel.

Source: ECHA ↗
Regulatory
80+
fragrance allergens we name on the label

"Parfum" is disclosed by name, not hidden.

Fragrance is the one ingredient a maker may legally leave undisclosed as a single word, "Parfum." In our certified products, every allergenic fragrance component is named on the label (Limonene, Linalool, Citral…) so a sensitive customer knows exactly what she's avoiding. EU rule 2023/1545 expands required allergen labelling to 80+ components.

Source: EU Regulation 2023/1545 ↗
Certification
1
audited global formula — no export version

One global formula. No cheaper "export version."

ECOCERT COSMOS Organic is a single worldwide standard: one formula, one annual audit, no diluted "export" version for less-regulated markets. The product you receive in Riyadh is the exact one sold in a Vichy pharmacy in France. Verify any certificate by number at cosmos-standard.org.

Source: COSMOS-Standard ↗

Every Pure n' Bio product is certified organic under ECOCERT COSMOS — one audited formula worldwide. Verify any certificate at cosmos-standard.org.

Certified Organic Shiny Lipstick – Nourishing Plant Oils | Born to Bio
Certified Organic Shiny Lipstick – Nourishing Plant Oils | Born to Bio
BORN to BIO

Certified Organic Shiny Lipstick – Nourishing Plant Oils | Born to Bio

10 total reviews

Regular price Dhs. 106.00 AED
Sale price Dhs. 106.00 AED Regular price
2 ROYAL RED 3 FUCHSIA PINK 4 RASPBERRY 5 GRAPE +1
Organic BB Cream – French Formula | Born to Bio Vichy
Organic BB Cream – French Formula | Born to Bio Vichy
BORN to BIO

Organic BB Cream – French Formula | Born to Bio Vichy

16 total reviews

Regular price Dhs. 86.00 AED
Sale price Dhs. 86.00 AED Regular price
01 Beige Light 02 Medium Beige 03 Pink Beige
Organic Bronzing Powder – French Formula | Born to Bio Vichy
Organic Bronzing Powder – French Formula | Born to Bio Vichy
BORN to BIO

Organic Bronzing Powder – French Formula | Born to Bio Vichy

6 total reviews

Regular price Dhs. 96.00 AED
Sale price Dhs. 96.00 AED Regular price
1 NATURAL 2 INTENSE
Organic Compact Powder – French Formula | Born to Bio Vichy
Organic Compact Powder – French Formula | Born to Bio Vichy
BORN to BIO

Organic Compact Powder – French Formula | Born to Bio Vichy

7 total reviews

Regular price Dhs. 96.00 AED
Sale price Dhs. 96.00 AED Regular price
2 MEDIUM BEIGE 3 GOLDEN BEIGE
Organic Eye Pencil – French Formula | Born to Bio Vichy
Organic Eye Pencil – French Formula | Born to Bio Vichy
BORN to BIO

Organic Eye Pencil – French Formula | Born to Bio Vichy

12 total reviews

Regular price Dhs. 58.00 AED
Sale price Dhs. 58.00 AED Regular price
2 Blue 3 Gray 4 PLUM
Organic Eyebrow Pencil – French Formula | Born to Bio Vichy
Organic Eyebrow Pencil – French Formula | Born to Bio Vichy
BORN to BIO

Organic Eyebrow Pencil – French Formula | Born to Bio Vichy

6 total reviews

Regular price Dhs. 55.00 AED
Sale price Dhs. 55.00 AED Regular price
1 BLOND 2 CHESTNUT 3 BROWN
Organic Eyeshadow – French Formula | Born to Bio Vichy
Organic Eyeshadow – French Formula | Born to Bio Vichy
BORN to BIO

Organic Eyeshadow – French Formula | Born to Bio Vichy

8 total reviews

Regular price Dhs. 101.00 AED
Sale price Dhs. 101.00 AED Regular price
1 WHITE 2 NUDE 3 TAUPE 4 PURPLE +2
Organic Foundation – French Formula | Born to Bio
Organic Foundation – French Formula | Born to Bio
BORN to BIO

Organic Foundation – French Formula | Born to Bio

15 total reviews

Regular price Dhs. 138.00 AED
Sale price Dhs. 138.00 AED Regular price
2 MEDIUM BEIGE 1 Beige Light 3 PINK BEIGE 4 Golden Beige
Organic Highlighter Powder – French Formula | Born to Bio Vichy
Organic Highlighter Powder – French Formula | Born to Bio Vichy
BORN to BIO

Organic Highlighter Powder – French Formula | Born to Bio Vichy

6 total reviews

Regular price Dhs. 115.00 AED
Sale price Dhs. 115.00 AED Regular price
1 IRIDESCENT WHITE 2 GOLDEN
Organic Liquid Concealer – French Formula | Born to Bio
Organic Liquid Concealer – French Formula | Born to Bio
BORN to BIO

Organic Liquid Concealer – French Formula | Born to Bio

13 total reviews

Regular price Dhs. 112.00 AED
Sale price Dhs. 112.00 AED Regular price
1 MINERAL BEIGE 2 SANDED BEIGE 3 BEIGE ROSE
Organic Liquid Eyeliner – French Formula | Born to Bio Vichy
Organic Liquid Eyeliner – French Formula | Born to Bio Vichy
BORN to BIO

Organic Liquid Eyeliner – French Formula | Born to Bio Vichy

8 total reviews

Regular price Dhs. 116.00 AED
Sale price Dhs. 116.00 AED Regular price
1 Black
Organic Liquid Lipstick – French Formula | Born to Bio Vichy
Light Nude Liquid Lipstick - Pure n' Bio
BORN to BIO

Organic Liquid Lipstick – French Formula | Born to Bio Vichy

7 total reviews

Regular price Dhs. 95.00 AED
Sale price Dhs. 95.00 AED Regular price

What our customers say

★★★★★4.5 / 5

Clean Ingredients

Organic Active Ingredients

World Class Certifications

Sustainable & Eco-Friendly