Reference
Lip colour is the one you partly swallow.
Lipstick sits on the lips and is partly ingested through the day — which is exactly why what it's made of deserves a closer look than anywhere else on the face.
Source: Product usePure n' Bio
Why organic — the science
What regulators, studies and certification actually say — and what our certified-organic formula does differently.
Regulatory
zero
PFAS "forever chemicals" in our lip colour
Long-wear colour often relies on "forever chemicals." Ours doesn't.
Transfer-proof, long-wear colour frequently depends on PFAS ("forever chemicals"). California banned intentionally-added PFAS in cosmetics from January 2025 (AB 2771), and the EU is studying a restriction. Our lip colour is tinted and conditioned with plant oils under ECOCERT COSMOS — no PFAS.
Source: ATSDR/CDC on PFAS; California AB 2771 ↗
Regulatory
80+
fragrance allergens we name on the label
"Parfum" is disclosed by name, not hidden.
Fragrance is the one ingredient a maker may legally leave undisclosed as a single word, "Parfum." In our certified products, every allergenic fragrance component is named on the label (Limonene, Linalool, Citral…) so a sensitive customer knows exactly what she's avoiding. EU rule 2023/1545 expands required allergen labelling to 80+ components.
Source: EU Regulation 2023/1545 ↗
Certification
1
audited global formula — no export version
One global formula. No cheaper "export version."
ECOCERT COSMOS Organic is a single worldwide standard: one formula, one annual audit, no diluted "export" version for less-regulated markets. The product you receive in Riyadh is the exact one sold in a Vichy pharmacy in France. Verify any certificate by number at cosmos-standard.org.
Source: COSMOS-Standard ↗Every Pure n' Bio product is certified organic under ECOCERT COSMOS — one audited formula worldwide. Verify any certificate at cosmos-standard.org.
What our customers say
★★★★★
🇶🇦Qatar
Oct 2024
كويس حق اللي يعانون من اكزيما
★★★★★
🇸🇦Saudi Arabia
Jun 2024
Distinctive services, accuracy, speed of delivery, and very experienced packaging. Thank you Very much 🌺🙏🏻
★★★★★
🇸🇦Saudi Arabia
Apr 2024
Thank you very much for your kind treatment and the wonderful products. I wish you success
★★★★★
🇸🇦Saudi Arabia
Dec 2023
حلو حق الماسكات سوا شعر او وجهه عن نفسي احب ريحه جوز الهند العلبه تطول لان ماتكثري منه قليل حق الشعر رووعه يخفف النفشه والتقصف اللي شعرها متضرر تأخذه مره بالأسبوع على الشعر انا فروه رأسي دهني والاطراف جافه حبيته من زمان استخدمه 👌
★★★★★
🇸🇦Saudi Arabia
Nov 2023
حبيت حبيت حبيت للشعر والجسم مرة ينعم وينضف
★★★★★
🇧🇭Bahrain
Oct 2023
منتج رائع 4 في 1 !
★★★★★
Sep 2024
بعد الأكل الثقيل ما يجيني ثقل.
On: Organic Milk Thistle – Supports Healthy Liver Function | Natural & Made in France
★★★★★
Jan 2024
طلعت وزني شوي بعد الاستمرار.
On: Fenugreek Organic Supplement – Supports Appetite, Nutrition Balance & Lactation | Made in France
★★★★★
🇸🇦Saudi Arabia
Jun 2024
استغنيت تماما عن البي بي كريم
On: Organic Magic Face Cream – Skin-Perfecting BB Cream with Hyaluronic Acid | Miss W Pro
★★★★★
🇸🇦Saudi Arabia
Feb 2025
اخدت اثنين استخدم واحد في الكونتر وواحد فاونديشن ، تغطيته حلوة
On: Organic HD Stick Foundation – Long-Wear Full Coverage with Shea Butter & Baobab Oil | Miss W Pro
★★★★★
🇧🇭Bahrain
Nov 2023
مرة كويس حق الاكزيما باليدين
★★★★★
Feb 2024
كويس للمحافظة على الصحة مع الأكل.
On: Organic Red Yeast Rice – Heart Health & Cholesterol Support | Made in France
★★★★★
Jan 2024
الأكل الثقيل ما يضايقني مثل قبل.
On: Organic Cardio Supplement | Supports Heart & Circulation | Made in France
★★★★★
🇸🇦Saudi Arabia
Jan 2025
السيروم مرة ممتاز، مو دهني ويتناسب مع بشرتي الحساسة. البراند رهيبة، أنصح فيه!
On: Organic Hyaluronic Acid Moisturizing Serum – Made in France | Clémence & Vivien
★★★★★
🇸🇦Saudi Arabia
May 2024
استخدمه بدون فاونديشن بس مع الكومباكت حبيته
On: Organic Liquid Concealer – French Formula | Born to Bio
★★★★★
Aug 2025
ما جاني زكام مثل قبل في البرد.
On: Winter Immunity Organic Food Supplement
★★★★★
Aug 2024
الدورة صارت أريح، ومزاجي أفضل.
On: Organic Olive Leaf Supplement – Circulation & Fluid Balance | Made in France
★★★★★
🇧🇭Bahrain
Dec 2023
عيوني وايد حساسة اول مرة مسكارا تثبت معي
On: Ultra Glam Organic Mascara – Volume & Curl with Argan Oil & Acacia Gum | Miss W Pro
Clean Ingredients
Organic Active Ingredients
World Class Certifications
