
Organic that works. Beauty that lasts.
Born to Bio is the French organic beauty house from Vichy. Formulas crafted with 95–99% organic ingredients — and formulated to perform the way conventional cosmetics do, without the chemistry your skin does not need.
Reach 300 SAR — and your free mask is on us.
Build the bundle that makes sense for you — whether that's one lipstick or a full routine. When your cart reaches 300 SAR, pick your free mask at checkout. Under 300 is welcome too. No code, no minimum, no pressure.
“Organic is lovely, but does it actually work?”
A fair question — and one we used to ask ourselves. Here is what the French laboratories we work with have quietly known for a long time:
01. Higher active concentration.
A conventional foundation carries around 3–5% active ingredients, the rest is mineral oil, silicone, and synthetic fillers. A Born to Bio foundation carries 27–57% active organic ingredients. More of what does the work, less of what fills the bottle.
02. No compromise on performance.
Matte lipsticks that hold through a meal. Foundations that last the day. Shampoos that foam. The French indie labs spent fifteen years proving a clean formula can be as effective as a conventional one. It can. It took them longer. The result is what you are holding.
03. Better for your skin, over time.
Synthetic preservatives, silicones and petrochemicals do not harm you in a single use — they accumulate. Organic formulas remove that load. Over months and years, your skin returns to its own rhythm. Most of our customers notice it after the first three weeks.
04. Certified, not claimed.
“Organic” is a regulated term in Europe. Born to Bio carries ECOCERT and COSMOS Organic certification — the two strictest cosmetic standards in the world. Every ingredient is traced from farm to bottle.
Three reasons for Born to Bio.
01. Crafted in Vichy, France.
An independent French laboratory in Vichy — the thermal spa city whose mineral-rich water has been used in cosmetic formulation for over a century. Born to Bio has been formulating there since 2008.
02. ECOCERT and COSMOS certified.
Every product meets the two strictest organic beauty standards in Europe. Minimum 95% natural ingredients. No parabens, no silicones, no endocrine disruptors. Certified, audited, traceable.
03. Fair prices, formulated for the Gulf.
Luxury-grade organic formulas at pharmacy prices. Products chosen for how they behave in humidity, heat and hard water — the everyday reality of the Gulf climate.
A good place to begin.
Four products our GCC customers order more than any others. Start here if you are new to the house.

Organic Liquid Eyeliner – French Formula | Born to Bio Vichy
Intensify you look with born to bio Organic Eyeliner containing ingredients from 99% natural elements and certified organic. One stroke...

Organic Almond & Argan Face Cleansing Foam | Born to Bio Vichy
Does your skin often feel tight, dry, or irritated after cleansing?Organic Almond & Argan Face Cleansing Foam | Born to Bio Vichy giv...

Organic Honey & Marshmallow Intimate Foam | Born to Bio Vichy
Certified Organic Intimate Care: Do you feel discomfort, dryness, or sensitivity in your intimate area—especially in the Gulf’s hot cli...

Organic Rose & Argan Day Cream – Certified Organic | Born to Bio Vichy
Bring your skin back to life every morning with the Organic Rose & Argan Day Cream, a certified organic formula crafted in Vichy, Fra...
Build your bundle.
Mix across lips, skin, eyes, body and hair. Every product is in stock and dispatched from Riyadh. Reach 300 SAR and your free mask unlocks at checkout — otherwise, checkout whenever you are ready.


Organic Matte Lipstick – French Formula | Born to Bio Vichy

Organic Eyebrow Pencil – French Formula | Born to Bio Vichy

Certified Organic Shiny Lipstick – Nourishing Plant Oils | Born to Bio

Organic Liquid Eyeliner – French Formula | Born to Bio Vichy

Organic Compact Powder – French Formula | Born to Bio Vichy

Organic Liquid Lipstick – French Formula | Born to Bio Vichy

Organic Liquid Concealer – French Formula | Born to Bio

Organic Purity Cotton Face Mask – Made in Vichy, France | Born to Bio Vichy

Organic Foundation – French Formula | Born to Bio

Organic Detox Face Mask

Organic Illuminating Cotton Face Mask – Made in Vichy, France | Born to Bio Vichy

Organic Fragrance-Free Deodorant – Made in Vichy, France | Born to Bio Vichy

Organic Eyeshadow – French Formula | Born to Bio Vichy

Organic Blush – French Formula | Born to Bio Vichy

Organic Tiaré Deodorant – Made in Vichy, France | Born to Bio Vichy

Organic Almond & Argan Face Cleansing Foam | Born to Bio Vichy

Organic BB Cream – French Formula | Born to Bio Vichy

Organic Honey & Marshmallow Intimate Foam | Born to Bio Vichy

Organic Almond & Argan Micellar Water – Made in Vichy, France | Born to Bio Vichy

Organic Honey & Calendula Foaming Face Cleanser – Made in Vichy, France | Born to Bio Vichy

Organic Citrus Face Cleansing Foam – Made in Vichy, France | Born to Bio Vichy

Organic Highlighter Powder – French Formula | Born to Bio Vichy

Organic Liquid Lipstick – French Formula | Born to Bio Vichy

Organic Bronzing Powder – French Formula | Born to Bio Vichy

Organic Honey & Calendula Micellar Water – Made in Vichy, France | Born to Bio Vichy

Organic Eye Patches – Made in Vichy, France | Born to Bio Vichy

Certified Organic Waterproof Eye Makeup Remover - Born to Bio Vichy France

Organic Spearmint Deodorant – Made in Vichy, France | Born to Bio Vichy

Organic Citrus Micellar Water – Made in Vichy, France | Born to Bio Vichy

Organic Coconut & Raspberry Vinegar Shampoo for All Hair Types – Certified Organic | Born to Bio Vichy

Organic Nourishing Argan & Shea Shampoo for Dry Hair – Certified Organic | Born to Bio Vichy

Organic Anti-Aging Cotton Face Mask – Made in Vichy, France | Born to Bio Vichy

Organic Castor Care Oil – Made in Vichy, France | Born to Bio Vichy

Organic Shea & Monoï Hair Mask for Dry Hair – Certified Organic | Born to Bio Vichy

Organic Aloe Vera Gel – Certified Organic | Born to Bio Vichy

Organic Argan Care Oil – Made in Vichy, France | Born to Bio Vichy

Organic Dry Oil – Sublime Monoï Coco Elixir | Born to Bio Vichy

Organic Cotton Nourishing Face Mask – Certified Organic | Born to Bio Vichy

Organic Honey & Marshmallow Intimate Wash Gel – Certified Organic | Born to Bio Vichy

Calendula Honey Face Scrub

Sweet Almond Argan Face Scrub– Made in Vichy, France | Born to Bio Vichy

Organic Citrus Face Scrub – Made in Vichy, France | Born to Bio Vichy

Organic 2-in-1 Baby Cleansing Gel – Certified Organic | Born to Bio Vichy

Organic Argan Shower Foam – Certified Organic | Born to Bio Vichy

Organic Milky Cleansing Oil – Certified Organic | Born to Bio Vichy

Organic Cotton Soothing Care Face Mask – Certified Organic | Born to Bio Vichy

Organic Rose & Cornflower Toner – Made in Vichy, France | Born to Bio Vichy

Organic Purity Face Cream – Made in Vichy, France | Born to Bio Vichy

Organic Rose & Argan Day Cream – Certified Organic | Born to Bio Vichy
Choose your mask.
Yours on the house at 300 SAR. Pick the one that suits your skin today.
What she says.
“The matte lipstick survived Riyadh's heat and iftar. Finally something that holds.”
“I got the argan oil for my hair ends and ended up putting it on my face at night — now even my mum has stolen my bottle.”
“Half the price of the brand I used to buy, and the same result, exactly.”
“What I love is how light the products feel. I dropped three products from the pharmacy and now only use this brand.”
“Quality feels pharmacy-grade, and the packaging looks genuinely luxurious.”
“The sensitive-skin foam is so nice — didn't know I needed it. And one bottle lasts forever.”
“I was worried the oil would feel heavy — it's actually very light, absorbs fast, and the scent is gentle without any irritation.”
“Delivery was really fast and the packaging is a joy — I appreciated all the little details.”
“Honestly the best moisturizer I've tried in a while — I use it in the morning and don't even need makeup because of the glow.”
“The product is amazing and worth every riyal — results started showing from the first week.”
Before you add.
Do I have to spend 300 SAR?
How do I claim the free mask?
Are Born to Bio products tested on animals?
When does my order ship?
Can I return a product if it doesn't suit me?
I have sensitive skin. Where do I start?
You may also like.
Every brand and category on Pure n' Bio has its own bundle offer. And the full Born to Bio collection is always one tap away.
The full Born to Bio collection — every product available on Pure n' Bio.
Professional organic makeup — French-designed, Italian-made.
Certified organic supplements from independent French laboratories.
A gentle, certified-organic ritual for the softest skins — bath, micellar water, soothing aloe, nourishing oils.


