PURE N’ BIO

Organic makeup

Beauty, naturally yours.

Discover your colours and finishes with Miss W Pro and Born to Bio—for face, eyes, lips and brows.

Shop makeup
Three generations wearing natural makeup looks

Why organic makeup?

Consider the ingredients. Choose the finish that works for you.

Selected plant ingredients

Explore the plant oils and extracts in each formula, and check its ingredient list to choose what suits your preferences.

Choose your finish

From satin and matte lip colour to volumised lashes, choose each product by its shade, coverage and finish.

Certification, product by product

Check certification for the specific product and shade on its page and packaging. Natural and organic mean different things, and certification can vary between formulas.

Organic Makeup Primer – Glow-Boosting Base with Rosewater & Apricot Kernel Oil | Miss W Pro
Miss W Pro Organic Primer Damask Rosewater Apricot Almond Oil COSMOS Certified French Makeup Saudi Arabia GCC
Miss W PRO

Organic Makeup Primer – Glow-Boosting Base with Rosewater & Apricot Kernel Oil | Miss W Pro

9 total reviews

Regular price Dhs. 125.00 AED
Sale price Dhs. 125.00 AED Regular price
or 4 × 31
01 White
Organic Definition Mascara – Natural & Everyday with Argan Oil & Acacia Gum | Miss W Pro
Miss W Pro Organic Definition Mascara Daily Natural Argan Oil COSMOS Certified French Organic Saudi Arabia GCC
Miss W PRO

Organic Definition Mascara – Natural & Everyday with Argan Oil & Acacia Gum | Miss W Pro

8 total reviews

Regular price Dhs. 121.00 AED
Sale price Dhs. 121.00 AED Regular price
or 4 × 30
41 Extra black
Organic Natural Glow Shimmer Powder – Illuminating Highlight with Argan & Castor Oil | Miss W Pro
Miss W Pro Organic Natural Shine Powder Argan Oil Shimmer COSMOS Certified French Organic Makeup Saudi Arabia GCC
Miss W PRO

Organic Natural Glow Shimmer Powder – Illuminating Highlight with Argan & Castor Oil | Miss W Pro

7 total reviews

Regular price Dhs. 97.00 AED
Sale price Dhs. 97.00 AED Regular price
or 4 × 24
3 White with golden highlights 4 Golden coral 5 Bronze 6 Plum
Organic Lip Gloss – 60% Active Ingredients, Plumping Shine with Jojoba, Castor & Sweet Almond Oil | Miss W Pro
Miss W Pro Organic Lip Gloss 60% Active Jojoba Sweet Almond Oil Plumping COSMOS Certified Saudi Arabia GCC
MISS W PRO

Organic Lip Gloss – 60% Active Ingredients, Plumping Shine with Jojoba, Castor & Sweet Almond Oil | Miss W Pro

9 total reviews

Regular price Dhs. 134.00 AED
Sale price Dhs. 134.00 AED Regular price
or 4 × 33
801 Pearly Natural
Organic Highlighter Powder – French Formula | Born to Bio Vichy
Organic Highlighter Powder – French Formula | Born to Bio Vichy
BORN to BIO

Organic Highlighter Powder – French Formula | Born to Bio Vichy

6 total reviews

Regular price Dhs. 115.00 AED
Sale price Dhs. 115.00 AED Regular price
or 4 × 28
1 IRIDESCENT WHITE 2 GOLDEN
Organic Illuminating Concealer – ECOCERT COSMOS, Rosewater & Argan Oil | Miss W Pro
Miss W Pro Organic Illuminating Concealer Dark Circles Rosewater Argan COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic Illuminating Concealer – ECOCERT COSMOS, Rosewater & Argan Oil | Miss W Pro

9 total reviews

Regular price Dhs. 105.00 AED
Sale price Dhs. 105.00 AED Regular price
or 4 × 26
Organic Luminous Lipstick – Radiant Colour & Nourished Lips with Sesame & Castor Oil | Miss W Pro
Miss W Pro Organic Luminous Lipstick Sesame Castor Jojoba Oil Radiant COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic Luminous Lipstick – Radiant Colour & Nourished Lips with Sesame & Castor Oil | Miss W Pro

9 total reviews

Regular price Dhs. 147.00 AED
Sale price Dhs. 147.00 AED Regular price
or 4 × 36
161 Intense Rosewood 166 Dark Pink
Organic Bronzing Powder – French Formula | Born to Bio Vichy
Organic Bronzing Powder – French Formula | Born to Bio Vichy
BORN to BIO

Organic Bronzing Powder – French Formula | Born to Bio Vichy

6 total reviews

Regular price Dhs. 96.00 AED
Sale price Dhs. 96.00 AED Regular price
or 4 × 24
1 NATURAL 2 INTENSE
Organic Fluid Foundation – Lightweight Glow with Camelina, Apricot & Sesame Oil | Miss W Pro
Miss W Pro Organic Fluid Foundation Natural Glow Salicornia Apricot Oil COSMOS Certified French Saudi Arabia GCC
Miss W PRO

Organic Fluid Foundation – Lightweight Glow with Camelina, Apricot & Sesame Oil | Miss W Pro

9 total reviews

Regular price Dhs. 156.00 AED
Sale price Dhs. 156.00 AED Regular price
or 4 × 39
42 Light Beige
Organic Pearly Lipstick – 57% Active Ingredients, Luminous Finish with Sesame & Castor Oil | Miss W Pro
Miss W Pro Organic Pearly Lipstick 57% Active Sesame Castor Oil Pearl Finish COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic Pearly Lipstick – 57% Active Ingredients, Luminous Finish with Sesame & Castor Oil | Miss W Pro

9 total reviews

Regular price Dhs. 147.00 AED
Sale price Dhs. 147.00 AED Regular price
or 4 × 36
167 Medium Pink 102 Rosy Beige
Organic Kohl Kajal – Intense Eyes & Smoky Look with Castor Oil & Shea Butter | Miss W Pro
Miss W Pro Organic Kohl Kajal Castor Oil Shea Butter Smoky Eye COSMOS Certified Saudi Arabia GCC
Miss W PRO

Organic Kohl Kajal – Intense Eyes & Smoky Look with Castor Oil & Shea Butter | Miss W Pro

9 total reviews

Regular price Dhs. 115.00 AED
Sale price Dhs. 115.00 AED Regular price
or 4 × 28
Organic Liquid Lipstick – French Formula | Born to Bio Vichy
Light Nude Liquid Lipstick - Pure n' Bio
BORN to BIO

Organic Liquid Lipstick – French Formula | Born to Bio Vichy

7 total reviews

Regular price Dhs. 95.00 AED
Sale price Dhs. 95.00 AED Regular price
or 4 × 23

Makeup customer reviews

★★★★★4.6 / 5

Swipe or choose a number to read more reviews

★★★★★
اخدت اثنين استخدم واحد في الكونتر وواحد فاونديشن ، تغطيته حلوة
كوثر س. · Saudi Arabia · February 2025
HD Stick Foundation
★★★★★
Good
Reem a. · UAE · January 2025
Ultra Glam Mascara
★★★★★
ما توقعته جذي، الفرشاة تمسك كل رمش وترفع حلو.
روضة · Fujairah · April 2025
Ultra Glam Mascara
★★★★★
حلو بشكل عام، فصل زين، تكتّل بسيط إذا طبّقت.
أم خالد · Ajman · March 2025
Ultra Glam Mascara
★★★★★
استغنيت تماما عن البي بي كريم
طيف م. · Saudi Arabia · June 2024
Magic Face Cream
★★★★★
Weak
Hanooh A. · UAE · December 2023
Ultra Glam Mascara
★★★★★
حلو للنهار بس يتلطّخ شوي بالحر.
مريم · Al Ain · January 2025
Ultra Glam Mascara
★★★★★
أفضل مسكارا عضوية
بشاير خ. · Saudi Arabia · October 2023
Ultra Glam Mascara
★★★★★
يرطب والوانه حلوة
فاطمة ا. · Saudi Arabia · June 2024
Shiny Lipstick — Born to Bio
★★★★★
ما حسيته غلوس
Fatema a. · Saudi Arabia · January 2025
Shiny Lipstick — Born to Bio

Organic makeup, natural ingredients & sensitive skin

What is the difference between natural and organic makeup?

Natural describes the origin of ingredients; it does not by itself mean a product is certified organic. Under COSMOS, ORGANIC certification requires specified organic ingredient percentages. Check the certification and ingredient information on the product label.

What does COSMOS ORGANIC certification mean?

It means the product meets the COSMOS standard, including its organic ingredient requirements. It does not mean every ingredient is organic: water and minerals cannot be organic. It is not a guarantee that a product will suit every skin type.

Is organic makeup suitable for sensitive skin?

Suitability depends on the individual formula and your sensitivities. Organic or natural ingredients can still cause irritation or an allergic reaction. Review the full ingredient list and avoid ingredients you already know you react to. For persistent sensitivity or a diagnosed allergy, ask your dermatologist before choosing.

Does organic makeup mean fragrance-free?

No. Organic certification and fragrance-free are different claims. For example, the manufacturer lists parfum in Ultra Glam Mascara. If fragrance triggers your skin, look for a product explicitly labelled fragrance-free and check its full ingredient list.

Is every product and shade certified organic?

Certification varies by product and shade. Ultra Glam Mascara is COSMOS ORGANIC certified by Ecocert, while some Satin Lipstick shades are not certified. Check the selected shade’s details and packaging.

How should I introduce new makeup if my skin is sensitive?

Introduce one new product at a time and follow its directions. For a skin-applied product, test a small area first; this cannot rule out every reaction. Stop using it if irritation develops. Ask your dermatologist for guidance if you have a known allergy or recurrent reactions.

Which mascara should I choose for volume?

Ultra Glam Mascara is designed for volume and intense black colour, with a wide brush. Compare the product descriptions to choose the lash finish you prefer.

How do I choose a shade?

Compare the shade photographs and descriptions on the product page. For foundation, consider your skin depth and undertone. For lips, choose your preferred colour and finish. Screens and lighting can affect how colours appear.

How do I check delivery to my GCC country?

Select your country and currency in the store, then enter your delivery address at checkout to see the available options and cost before payment. Consult the shipping policy for details.